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• DEFINE YOUR GEOGRAPHIC AREA

  The Dolly Parton Imagination Library is a free gift that can be given to children residing in a predetermined zip code, school district, town, county, or even an entire state. The first step to bringing this gift to your community's children is to identify the area in which you want to offer the program.
  
  Remember:
  

  • The eligibility criteria for the Imagination Library is defined only in terms of the child's age and residence
  • Please do not limit registration based on socioeconomics, risk factors, participation in certain programs, parental factors or by any other means other than a child's age and residence.

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• Fundraising

  The staff at The Dollywood Foundation can provide you with a 5 year projected budget for your community's program using a "cost projection template."
  The cost projection template calculates the average annual operating costs based on three key items:
  

  1. the total number of eligible children in your community
  2. the trends taken from other communities that have replicated the program
  3. the average cost of the books and mailing (the annual cost is $28/child/year)

  Once you have an idea of the average cost to sustain your program, you will need to identify financial supporters for your program.
  Common financial supporters include:
  

  • United Way
  • Rotary
  • Local Businesses
  • Civic Groups 
  • Local Governments
  • Private Citizens
  • Educational Foundations
  • Churches
  • Chambers of Commerce
  • School Systems

   
  

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• Identify a Local Champion

  The Local Champion has 3 primary responsibilities:
  

  1. To register children by publicizing the program using the customized registration brochures designed by The Dollywood Foundation and other promotional materials
  2. To input registration data into The Dollywood Foundation's database system
  3. To pay the monthly invoice (the annual cost is $63/child/year or an average monthly cost of $5.25)

  Local Champions are characteristically different across localities. In some communities a single group or individual takes on all of the coordinating responsibilities. In other communities, multiple groups and/or individuals divide the responsibilities.
   
  
  

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• Order Registration Brochures

  Registration brochures for each locality are customized by The Dollywood Foundation and facilitated by Regional Directors. 
  Click here to Find Your Regional Director
   
  Cost of printed registration brochures* (allow a 5% contingency; prices do not include shipping).
   
  

  1,000	$583.00
  2,500	$712.00
  5,000	$846.00
  10,000	$1,372.00

  
    Timeline for Registration Brochure Design & Delivery**
  
   1. Within 7 days after the brochure order has been placed, a proof will be developed and sent for your approval.
  
   2. Within 4 weeks of the time you gave final approval of the proof, the brochures are delivered.
  
   
   *A $25 charge will be assessed for each proof after the third proof.
   **Please note the exact time may vary.
  
  Cost of electronic registration brochures
  

  • $65 cost without your logo
  • $110 cost with your logo

  *Note: Electronic brochures are two color (red and black). If you opt to add your logo, it may only be added in black and white (not full color).
  

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• Complete Paperwork

  There are 3 pieces of documentation that must be filed with The Dollywood Foundation before you can begin registering children with your program.
  They are:
  

  1. Memorandum of Agreement
  2. Affiliate Information Sheet
  3. Registration Brochure Order Form

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• Receive Operations Manual and Reference Guide

  You will be sent an operations manual which includes:
  
   • Instructions for registering children
  
   • Instructions for database maintenance
  
   • Website instructions
  
   • Program information
  
   • Promotion suggestions
  
   • FAQs
  
   • Other resource materials
  

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• Host Rollout Event

  The rollout event is a time to publicize your program, so be CREATIVE!
  
  Common characteristics of a rollout event include:
  

  •   Involving local media
  •   Having children present
  •   Registering children on site
  •   Inviting local leaders
  •   Serving refreshments
  •   Having a prominent local or state official read a book from the Imagination Library to children at the event
  •   Hosting in conjunction with other popular community events such as festivals or school events

  
  Download "Quick Start Checklist" by clicking on the preferred format:
   
   
  

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